OCP Analytics Tutorial

Introduction 
Good afternoon. The purpose of this video is to walk you through the analytics tool and functionality of OneClick Politics. To do this, I'll be using my demo site, so please follow along. 

Access to Analytics and The Reports <0>

On the left-hand side of your main dashboard, you will see analytics under the campaigns. Once you click it, you'll see about six different reports on your left-hand side. 

1. Advocate activity is going to show you day by day the activity of your campaigns.
2. Target activity, which is going to show you who your advocacy is reaching.
3. Regulation documents that's going to show you how many
   people have actually submitted comments on regulations.
4. Same thing for petitions.
5. Advocate universe is going to show you all of your active advocates.
6. Advocate emails, which is going to let you see of the people that are sending messages to your targets, who they're sending it to, and what they're saying. 

Getting Started with Advocate Activity <1:12> 

To get started, we'll look at advocate activity. The one thing I want to point out here is that most of our reports are going to be based on timeframes. In this case, you'll notice it's one week. Because this is a demo site, I've had no activity. Let me just take that and I'm going to go back to January.

What you'll see here under advocate activity is again, day-by-day, all the activity that's occurred on my campaigns. And again, one thing to point out, it's showing you 10 results. You can up that to 50, which will give you a much broader or general view. At the top here, you'll see 31 emails were sent, 10 videos, one petition, one comment to a regulation, as well as four posts to X or Twitter.

Over here where it says advocate type or activity type, it's set to total actions. One thing to point out here is that if I send one email to a two legislators, my representative and say a senator, that counts as two. So total actions is the total number of emails or activity going through the system. Number of advocates are the unique advocates taking action on your campaigns. The other things to point out here is you can segment out by campaign name. So if all I care about is a specific campaign called Feeding Baltimore, I can click it and see I've had one email sent on January 17th to that campaign.

Chart View <3:08>
Chart view. Now I don't recommend doing chart view if you have in this case, you know, seven months of data. But if I come back over here, and I do just from July 1st to August 12th, chart view is really nice. It lets you see day by day the activity of your campaigns.

Target Activity <3:40>

Target activity, same thing. Use the time frame to go back as far as you wish, and you'll be able to see all of the recipients of your advocacy campaigns. Again, you can sort by specific campaign name.
You can also sort by action type.

Advocate Universe <4:13>

Now let's look at Advocate Universe. So, Advocate Universe, like I mentioned earlier, really looks at all of your active advocates. So again, I went back to January 1st through today, and you'll see all of your advocates are listed. We call them baseball cards, whatever you wanna call it.

If I click it, you'll be able to see who your advocate is, if they've answered any of your custom questions, and then the activity that they took part of. In this case, they wrote one letter. I was the recipient. If you want to read the letter, you can actually click download email. But as that advocate takes action on multiple campaigns, you'll see them all listed here. Other things you can do on this. The map view will let you see on a map all of your advocates.

So if you just want to take a look at a specific area, for example, Illinois. I can do that. I can also click, you know, I just want to look at those people that did videos. The real value behind the Advocate Universe is this though. If you put your mouse over the blue button, you have two options. Export Universe will take all of the data that's in your one click platform and export it. Some people may want to do that. Let's say you want to send out, you know, an email to all of your advocates wishing them happy holidays, just for an example sake. Most people, what they like to do is click Export Signatures. You put in your email address.

Set the time frame. I'll just go back to June 1st. And then generate CSV. What will happen is in a few moments or less than a minute, you should be notified that your report is ready. You'll come over here to View Exports.

Signature Exports <6:20>

I did a signature export. I'll download it. Let me move this over. So what you'll see in this report is the following. The email address of your advocate, first name, last name. If it's a petition and you're not asking for an address, obviously you're not going to

find the address here. But typically your forms, your letter writing campaigns are going to have addresses. If you're asking for a phone number, obviously you'll see a phone number. You'll see a time stamp of when the advocate took action. Here you'll see the subject line of the advocacy, the campaign name, and then who the target was. The reason why these don't have targets is that this was a regulation, a comment on a regulation. And then to the right, all those custom questions that you can create or ask of your advocates,

Common Questions for Analytics Discussed at <7:42>

Advocate emails, the last report. So again, time frame, let's go back to January 1st. And you'll see here the name of the campaign, the advocate, who the recipient was, the name of the subject line, obviously of the message, and you can see what was said. If I click download email, you can actually see the message that was sent to the legislator. The benefit here is that you can sort by campaign name or by recipient. So if I want to see all of the messages that were sent to Darren Pyles, there you go.

Again, if you want to read the email, you can. So that is our analytics tool. If you have any questions or need more information, please go to support at oneclickpolitics.com and we'd be happy to help you. please go to support at oneclickpolitics.com and we'd be happy to help you. Thank you and have a good day.

As Always, if you are ever in need of help. Please use the chat bot and or reach out to us at support@oneclickpolitics.com